Business SMS: SMS Marketing for B2B
Mobile phones have become an indispensable part of our daily lives. Based on the Global Digital suite of reports from We Are Social and Hootsuite, it revealed that smartphones are the world’s preferred choice for accessing the internet. Business buyers are using their devices to perform their own research regarding potential purchases.
With the rise of digital, it is necessary for businesses to constantly support new practices while they continue to master the old. When both traditional and digital marketing efforts are well coordinated, companies will be able to reach more customers and create more conversions.
How to Maximize the Impact of SMS Marketing for B2B
1. Sell the Solution Rather than Sell the Product
When you send out SMS marketing messages to business buyers, the highlight of the message should be an offer to solve your buyer’s needs, instead of focusing your aim to sell your products or service. You can insert a text link that will bring them to your website or show them a video on how your products or service can help them solve a particular business problem. This will appeal more to them and increase the chances of you closing the deal.
2. Utilize Two-Way (2way) Messaging
You can continuously develop and improve your B2B SMS campaigns with two-way SMS. By sending out SMS that encourages conversation like SMS polls to short questionnaires, two-way messaging allows you to understand and track your customer’s behaviour and preferences that can be used for future marketing.
3. Manage your B2B List
It is crucial to keep your B2B list up-to-date. If a customer wants to opt-out from your list, you will need to honour their request and not send them further marketing communications. Also, it is important to update your customer’s details from their name to their purchasing patterns. This will help you segment your list and send out much more personalized messages that are more relevant to them.
Endnote
It’s important to keep in mind that the text messages you send must create a sense of urgency and inspire these business buyers to take action at the necessary time. If you are interested and would like to send out SMS for your B2B campaign, reach out to us at +6017-9199338.
